Last week, a class I am in, Publication of Self In Everyday Life, had a guest speaker named Steve Pratt.
Steve has an extensive history in the publishing field, He most notably founded a company called Pacific Content which was recently acquired by the Canadian telecommunications giant Rogers. He is now moving on to develop his own consultancy for creatives titled The Creativity Business.
During class, Steve did a presentation where he provided an overview of what it takes to build a creative-based business.
After viewing Steve’s presentation two particular points stuck with me:
- Generosity is critical to making the world a better place
- Content marketing is perhaps the best way to build your own brand
Why Generosity is Critical
In my own life, I have traditionally defined virtuous acts as acts which are good for the sake of good.
In viewing Steve’s presentation I realized demonstrating generosity by taking generous action, is perhaps the purest form of a virtuous act.
Steve described generosity as giving, without expecting anything back in return. A definition that aligns with my own definition of virtue.
If we all gave without expecting anything in return the world would most certainly be a better place. If we all thought a little bit more about being generous, perhaps more hardship could be overcome and more social problems around the glove could be solved.
The trait of generosity is now one I know I will embody moving forward.
The Power of Content Marketing
When Steve was presenting, he talked about many of the amazing brands such as Apple, Slack, Spotify, and more that he got to work with as a part of Pacific Content. The whole time I was incredibly curious as to how Pacific Content was able to acquire these pretentious clients, so as soon as I got the chance to ask I did.
Steve’s reply was simple and something along the lines of “we made content.”
Steve explained that simply having content on the internet that showed Pacific Content knew what they were doing when it came to podcasts led to these companies approaching them.
The irony is that the content explained how to do what their business did. They explained how to do they job they could provide, yet people paid them to do the job anyways.
To me, this seemed backward. I had believed if you have a secret formula, you typically do not want to let others know what that secret formula is.
What I now know, is that no, you are not only telling others how to do your job, you are showing that you know what you are talking about.
The content marketing created by Pacific Content was incredibly powerful, because clients realized they could help them create great content because of the evidence that Pacific Content provided with their content marketing.
Generosity and content marketing. Two simple concepts are incredibly powerful.
Two concepts, that will make my life and the world a little better.