KobeSam.ca exists as a blog. Blogs are written with the understanding that an audience will view the content that is shared. Consequently, the audience that the writer imagines has an impact on the content that the writer produces.
In this post, I will identify who I imagine my audience to be and provide you with an overview of how this view has affected the creation of content on this site.
The method through which I will define who I believe this audience to be is a user persona. User personas are descriptions of users of products and are heavily utilized in design and marketing.
My Imagined Persona
When writing, I imagine the reader to be someone much like myself. Someone interested in entrepreneurship, leadership, lifestyle, and academia. I also imagine them to be someone with similar demographics, psychographics, and values to me. You can find these listed below:
Demographics:
- Age – 17 – 25 years old
- Geography – Lives on the West Coast of Canada or the USA
Psychographics
- Likes to play sports
- Enjoys browsing the web and watching Youtube for fun
- Extroverted – gets energy from interacting with others
- Conscientious – always doing their best work
- Ambitious – wants to do well for themselves and the world
Values
- Making the world a better place
- Helping others realize their potential
- Learning new things
- Exploring the world
The Impact of this Persona
This persona is easy to write to because I write to create content that I know I would enjoy reading. Resultantly I have created content that I am interested in and written in a structure that I enjoy.
While this audience is niche, I do believe they are incredibly powerful individuals who will change the world and make it a better place. This helps inspire me to do good work when I am writing.
Regarding design, I know for certain as to what I enjoy looking at when going onto a website. As a result, I have modelled the website so that it looks visually appealing to myself.
One thing to note though is that although I do write as though the audience is myself, I do not write this as a journal.
My audience is people like myself, but they are not the ones who wrote the article. I understand that and as a consequence, I am not writing in a way that is solely for personal consumption. In fact, I know for certain that I generally am not incredibly appreciative of authors including an overwhelming amount of entirely personal testimony in articles and for that reason you will not find much of it in my articles.
Writing to an audience I imagine to be like myself has been a good experience. I look forward to continuing to write to this persona, and will continue to adapt based on new things I learn about myself and how I enjoy to browse blogs like this one.
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